FREQUENTLY ASKED QUESTIONS
Results vary based on factors ranging from product, campaign, frequency, email subject and others. Non-readers typically open communications in a range of 1-3%. Those that have previously opened your communications open subsequent emails 20-50% of the time.
It's fair to expect a blended response of 3-5% once your reader file gets built up. Also, keep in mind that we send you all the good opt-in names and take them out of our list. We get a high % of conversion which is why your campaign's focus needs to be on sign-ups, not on opens, because of the fact we're regularly taking out the good names and bringing in brand new prospects.
If you'd like to run projections on the results using the Digital Direct will yield, you can use our online calculator to run scenarios at: http://bit.ly/DDcalculator
The data we can obtain on prospects via social media is based on 3 factors: 1) what the social media service allows us access to; 2) what data the user has input into their account; and 3) the users privacy settings.
At minimum we will have their email address. At maximum we will have email, first name and last name. You can always capture additional data via the opt-in form when prospects engage with your emails.
Digital Direct has a "throttling" process on emails being sent that is engineered for creating maximum deliverability. When you begin, your account has zero email reputation. Our job is to, as quickly as possible, create a positive reputation so you have a direct communications channel to get your emails to your prospects. That's what the throttling drip process is designed to accomplish. Here's how it works:
Whenever you send to a "new" email, that hasn't been sent before, we spread out those emails over a 7 day period.
Then, after the first email is sent, those recipients get sorted into two "buckets": 1) Readers; 2) Non-Readers.
When your subsequent emails get sent out, the "Non-Reader" file gets throttled over a 24 hour period. The "Reader" file gets sent immediately.
The good news about this approach is it works.
The downside is you don't have exact precision as to when emails are sent, except for the reader file, which doesn't have any throttles placed on it.
You may not send direct offers or sales messages (Ex. Buy Our Vitamins Save 50% Today!). Digital Direct is a content marketing service which means that all of your emails must lead with editorial content of interest to your audience, like a publisher would send. The only direct selling you are permitted to do is "sandwiching" an ad in between your content. Then, once a prospect has opted-in to consume your content, we give you the contact information so you can follow up with more direct sales oriented messaging outside of Digital Direct.
1) Content Marketing, Not Direct Sales. Digital Direct requires that all emails using our network to be content oriented. No direct selling is permitted, outside of an ad that can be included between your content. Once a prospect opts-in, we will export their contact info to you and you may communicate any direct sales message to them directly outside of the Digital Direct network.
2) Email & Story Design. The base level Digital Direct program (10,000 prospects) includes the Digital Direct team designing your first email and story. After that, Digital Direct will provide you with video training materials so you can handle all subsequent email and story design on your own. Digital Direct accounts of 25,000+ prospects include our weekly Done 4 You design service, which has our team design (1) one email and story (of up to 900 words) weekly for you.
3) Database Ownership & Lead Exporting. Digital Direct owns the database you will be emailing to and licenses it to you monthly for your use. Once a contact opts-in to specifically receive your content, ownership then shifts to you. Digital Direct removes these opt-in clients from your database, exporting them to you via a daily export list, for you to use through your own emailing service. We replace all opt-ins (and opt-outs) with new contacts monthly, so you are always marketing to the appropriate database size you have purchased.
4) Monthly Billing. Your monthly billing will commence once your database is built and your Digital Direct account is set-up and ready for your use. It is your responsibility to have your email content ready to be sent.
5) Subscription Cancellation. You may cancel at any time. Doing so closes your account, eliminating your ability to communicate with your Digital Direct database. If you choose to restart your subscription at a later date, you will need to go through the database acquisition expense and onboarding process like any new client.
6) Emailing Frequency. With the exception of your first email, you can send emails to your database as frequently as you’d like, up to a maximum of one per day. Your first email, to help create optimal deliverability, is spread out over a 7 day period. Your monthly billing remains the same, regardless of how many or few emails you send in any given month.
In the United States, the CAN-SPAM Act of 2003 is more of an opt out law than an opt in law. In other words, while it may be legal to send unsolicited commercial email in the U.S., you must include an unsubscribe link and honor any such unsubscribes within 10 days. Of course, there are many other requirements as well, such as don't use deceptive subject lines, don't use misleading header information, etc.
Here is a great summary from The Federal Trade Commission of the CAN-SPAM Act of 2003.
From Wikipedia: In the U.S. spam is legally permissible according to CAN-SPAM, provided it meets certain criteria: a "truthful" subject line, no forged information in the technical headers or sender address, and other minor requirements. If the spam fails to comply with any of these requirements it is illegal.
In many other countries, the requirement actually goes even further to prohibit the emailing of unsolicited email. In other words, you need permission before emailing to someone.